Real Voices, Paid Protest | Frame of Reference - Profiles in Leadership

Send us a text (https://www.buzzsprout.com/twilio/text_messages/1463386/open_sms) What if paying protesters made movements more honest instead of less? We sit down with Adam Swart, CEO of Crowds on Demand, to unpack how compensated advocacy actually works, why protests are context builders rather than public headcounts, and how to navigate a media ecosystem that rewards outrage over nuance. Adam pulls back the curtain on strategy: where you rally, what you say, and how you craft visuals—all to reach the second audience that never shows up in person but decides what trends tomorrow. We trace the arc from personal discipline and leadership ideals to modern persuasion. Adam shares why he sees compensation as the backbone of professionalism, how underdogs can outmaneuver entrenched money with smarter tactics, and what it takes to ask questions that bridge divides instead of hardening them. We examine the algorithms that keep us scrolling, the sensationalism that books TV guests, and the practical habits that help anyone spot manipulation: contextualize numbers, interrogate claims, and talk with people who don’t vote like you. Adam also breaks down one of his most visible projects—the Delete Facebook movement—and the ripple effects it helped catalyze, from brand repositioning to political ad shifts. Then we go bigger: a candid call to challenge Big Food’s engineered addictions and the unequal health burden they create. If you care about civic power, media literacy, and how ideas win attention in 2025, this conversation offers a blueprint you can use—whether you’re organizing a cause, leading a team, or just trying to think more clearly in a noisy world. If this episode challenged you or gave you a new lens, follow the show, share it with a friend, and leave a quick review to help more curious listeners find us. Thanks for listening. Please check out our website at www.forsauk.com to hear great conversations on topics that need to be talked about. In these times of intense polarization we all need to find time to expand our Frame of Reference. Episode link: https://play.headliner.app/episode/29472488?utm_source=youtube